On Thursday, lemonade brand Country Time announced a new campaign called The Littlest Bailout Relief Fund. Marketing Dive reports that the fund will send “stimulus checks” to children who had to close lemonade stands because of the pandemic. People can enter their kids to possibly win $100. Winners will be chosen randomly and they’ll get a commemorative check and a prepaid gift card. The company released an ad about the giveaway, featuring a little girl at a lemonade stand as tumbleweeds go by. The ad pokes fun at the fact that “small business” loans went to big corporations; “Now the smallest of small businesses are about to get some help,” says a voiceover. To enter their kids in the giveaway, parents can go to countrytimebailout.com
https://youtu.be/-Ri1ojB7R-c
Comments